David Grzesik
Visual Effects Artist

Charge Energy Drink Commercial from David Grzesik on Vimeo.

Special thanks to Brooke Eilers for her help completing the textures and materials for the cans and ground and another thanks to Michael Dalbello for the amazing sound design.

What else better than a commecial for an energy drink to showcase visual effects in a clean, concise, and complete manner. So, that was exactly my plan, make an energy drink commercial. This project was completely entirely by myself with the exception of the cans and ground materials and textures being handled by Brooke Eilers and sound design by Michael DalBello. It was a wonderful experience having to work out the concepts and problem solve their solutions as a lot of the effects seen are very intertwined with one another with multiple layers. The greatest of these being the ice growth effect. A full, fairly indepth breakdown can be found here.

It was nice having the support of another 2 artists, as I believe it really pushed this project to its limits for the 10 weeks I had to complete it. It was challenging to make sure that they were getting the correct information and files as I was working on them, as well as making sure I paced myself and left everyone enough time to get their work done properly. Despite these difficulties, the final product ensues. There are a few changes that need to be made, however, as due to time limitations and restrictions in rendering the quality of renders are not as high as I would like them. Not only this, but the Zdefocus method used in nuke as it left noticable artifacts along the top edges of the cans in multiple shots. The next time I am able to, I will be making sure to get higher quality renders out for the best final product possible.

Thats the end of my reflection on this project, but I wanted to go into a bit of breakdown of my own thoughts and ideas to explain some of my reasoning for different elements of this project.

One of my biggest concerns with this project was the camera and lighting, as I wanted to make sure that the commercial was dramatic and interesting enough to really push the intensity of the effects, while also maintaining the timing and pacing of the effects. I spent a lot of time making sure the early on camera sweeps were tight and evenly spaced as well as fluid for a single and continuous move. I wanted the lighting to complement the dramatic camera moves and accentuate the can and effects, since they are what we are advertising and what is the main focus.

I wanted to do a commercial because it is clear, concise, and short enough to be viable in a 10 week period. It allows me to get extremely creative as well, as I am pairing multiple effects back to back. Making sure that everything is working well together was a great exercise.

As for the effects, the majority of my time went to the ice growth and dry ice effects. I wanted to do ice because there is no one direct way to create ice and it comes with a ton of interesting problems that need to be solved. I have done other custom solver effects in the past and have really enjoyed making these tools, so I thought I would have my try as ice.

More Updates to come...